QUEENS \\ The Cipher Series

SNEEUQ | The Cipher Series

The code is Queens. Built for the world's borough, capturing the massive local pride and undeniable street culture of New York's massive cultural powerhouse.

We took the classic city-pride aesthetic and completely broke the code. At first glance, it’s a striking, unreadable geometric pattern. Turn it 180 degrees, and your city is revealed in perfect, mirrored typography. Designed to force a double-take and disrupt the everyday uniform, this piece is built on a heavyweight trucker frame for those who dictate the culture rather than follow it.

• The Cipher: Double-flipped, high-density flat embroidery.

• The Fit: Mid-profile silhouette with a rigid, structured front crown.

• The Build: Premium cotton-blend front panels with a 100% polyester mesh back.

• The Finish: Pre-curved contrast-stitched visor with an adjustable snapback.